UAE Government Imposes Stricter Telemarketing Regulations

The UAE government has introduced some tightness in telemarketing regulations.
Understanding these new rules is crucial for companies navigating the evolving landscape of
Dubai’s property market.

Starting mid-August 2024, the UAE government will be following strict regulations to control
telemarketing practices via phone calls. These new measures require marketing companies to
secure prior approval from the relevant authorities before engaging in telemarketing activities.
Violations will attract escalating administrative penalties, beginning with warnings and fines of
up to AED 150,000.

In severe cases, companies may face suspension or cancellation of their licenses, removal from
the commercial registry, and even a one-year ban on telecommunications services.

To further protect consumer rights, the regulations demand that marketing calls can only be
made between 9 AM and 6 PM, and must come from phones registered in the name of the
licensed telemarketing company. Calling numbers listed on the “Do Not Call Registry” (DNCR) is
strictly prohibited.

Additionally, the law enforces that if a consumer declines a service or product during the initial
call, no follow-up calls are allowed.

Consumers also have the right to file complaints with the competent authority regarding any
breach of these regulations.

These regulations are crucial for ensuring that businesses in Dubai’s real estate market adhere
to ethical marketing practices.